Desperados - Bass Drop

Release your inner tequila

We transformed Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building Inner Tequila Studios, a coalition of partners creating zero gravity nightclubs, underwater dancefloors and other epic party adventures.

The second instalment in the series of epic party adventures was the zero gravity nightclub - a music festival 30,000 feet above Las Vegas.

We needed to create a cohesive look and feel for the activation, so that it still felt recognisable across all the global markets.

Global brand assets

This part of the campaign was going to be pushed out into a number of different global markets, so we created paint brush strokes to house the ‘Release your inner tequila’ line, as well as a motion logo which mimicked the movement of the plane itself.

Agency: We Are Pi (Amsterdam)
Design director: Nessim Higson
Art director: Kaz Salemink
Designer: Charles Bignell