Desperados - Train Trax

Release your inner tequila

We transformed Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building Inner Tequila Studios, a coalition of partners creating zero gravity nightclubs, underwater dancefloors and other epic party adventures.

For the third activation in the epic party adventures series, we collaborated with renowned electronic music band Mount Kimbie to transform a train into a musical instrument. We then let it loose around the Warsaw public Railway, with passengers playing everything on board like instruments.