HBO - The Last of Us
When you’re lost in the darkness, look for the light
Based on the multi-award-winning PlayStation game The Last Of Us, a new series from HBO breathes new life into the post-apocalyptic genre, starring Pedro Pascal and Bella Ramsey.
Building up to the release of this series, we took to the streets to spread the word with a guerrilla campaign of glow in the dark graffitti and digital OOH. When you’re lost in the darkness, look for the light.
Agency: Sky Creative
Creative director: Al Austin
Art director: Charles Bignell
Copywriter: Luke Butler
Designer: Sam Shaw