Heinz (PROACTIVE)

Take it offline

Today’s consumer spends a large portion of their time online, in the gaming space. Whether it’s the average of 11 hours a week spent gaming, or the countless additional hours watching others do the same on streaming platforms, audiences are refocusing their time to the screen.

But, over half of these people experience bouts of extreme, uncontrollable anger at least once a week. The worst part is that this usually manifests in abusing other players online, and even loved ones.

Heinz’s ‘Take It Offline’ encourages gamers to take their anger offline whenever they start to see red.

This makes Heinz the irresistible brand of choice to stop, let off some steam and recharge amidst universal gaming moments that can be shared online; whether that’s mid-game, stream or view.