Homethings (PROACTIVE)

Talk clean to me

According to studies, couples that share housework have more sex (it’s true, you can Google it).

For Homethings we created a proactive campaign, starting with the launch of the *cleanest* adult hotline around, which positioned cleaning as the ultimate aphrodisiac.

With art direction inspired by 90s sex worker cards, we took the Talk Clean To Me campaign into your usual X-rated environments: low-fi virus pop-ups and babestation-style voice recordings.

We even wanted to launch Homethings on OnlyFans, but we’ll leave that one to the imagination.

Art director/designer: Charles Bignell
Copywriter: Alex Prew