Land Rover

#WeDealInReal

Landrover were sponsors of the Rugby World Cup. The #Wedealinreal campaign, was about giving grassroots clubs the opportunity to experience the media spotlight, whilst staying true to Land Rover's brand values.

We decided to take the biggest names in world rugby, to the worlds smallest rugby club. The roles were reversed, Johnny Wilkinson ran on with the kicking tee, Sir Clive Woodward gave the team talk. Other Landrover ambassadors helped out. Aiming to celebrate grassroots rugby and the people that play the game.

Idents

Agency: M&C Saatchi
Creative director: Sam Ball
Art director: Charles Bignell
Copywriter: Jake Kedge